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Online Political Communication - How to Use the Web to Build Consensus and Boost Participation

von Gianluca Giansante
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€ 55,93
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Gianluca Giansante Online Political Communication - How to Use the Web to Build Consensus and Boost Participation
Gianluca Giansante - Online Political Communication - How to Use the Web to Build Consensus and Boost Participation

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Lieferung: zwischen 2021-05-21 und 2021-05-25
Verkauf & Versand: Dodax EU

Beschreibung

This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

Mitwirkende

Autor:
Gianluca Giansante

Weitere Informationen

Anmerkung Illustrationen:
28 schwarz-weiße Abbildungen, 3 schwarz-weiße Tabellen, Bibliographie
Empfehlung:

"Drawing from real-world political campaigns, this book offers in-depth research and solid insight on an important and ever-changing tool in all political campaigns, the Internet. Giansante's book is an important read for anyone interested in political communications strategies. 
 —Jim Messina, Obama 2012 Campaign Manager, former White House Deputy Chief of Staff


“The application of scholarship to practice is challenging but, in the case of Online Political Communication, the challenge has been met. It’s an invaluable guide to practitioners who seek to use the Internet for mobilization, as well as to students who seek to understand the strategies of online politics."

—Thomas E. Patterson, Bradlee Professor of Government and
the Press, Harvard University


“Gianluca Giansante usefully synthesizes key findings from scholarly research on digital media and politics with a keen practitioner's perspective on the realities of online engagement. This book is a provocative yet practical call to arms to political organizations of all kinds, but especially those who need to learn more effective and democratic ways to engage with citizens and build consensus in today's radically complex political communication environment.”

—Andrew Chadwick, Professor of Political Science and Co-Director of the New Political Communication Unit, Royal Holloway, University of London

Bemerkungen:

Guides the reader on how to develop a successful political campaign by using online tools – from Social Media to Big Data


Presents real-world perspectives from successful and unsuccessful political campaigns


Provides a visual guide on producing effective websites and using photographs and infographics to convey political meaning

Medientyp:
Buch gebunden
Verlag:
Springer International Publishing
Biografie:
Gianluca Giansante, PhD, is a researcher, political consultant, and digital strategist. He works as a communication consultant for large companies, institutions and political organisations. He teaches Online Political Communication at the Luiss School of Government, Italy's top Political Science university. Giansante has been Head of Digital Strategies and Public Relations for the Region of Lazio, in Rome. He also served as an advisor on communication to the Italian Government, Undersecretary for Institutional Communication. 
Sprache:
Englisch
Seitenanzahl:
188

Stammdaten

Produkttyp :
Buch Gebunden
Verpackungsabmessungen:
0.236 x 0.16 x 0.018 m; 0.454 kg
GTIN:
09783319176161
DUIN:
H6DLJEUVU99
Herstellerartikelnummer:
8 black & white illustrations
€ 55,93
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