A CANONICAL SEQUENTIAL AGGREGATION MEDIA MODEL - Advertising Media Exposure Model

von Kim, Hyo Gyoo
Zustand: Neu
€ 81,30
inklusive MwSt. - GRATIS LIEFERUNG
Kim, Hyo Gyoo A CANONICAL SEQUENTIAL AGGREGATION MEDIA MODEL - Advertising Media Exposure Model
Kim, Hyo Gyoo - A CANONICAL SEQUENTIAL AGGREGATION MEDIA MODEL - Advertising Media Exposure Model

Dir gefällt dieses Produkt? Sag's weiter!

€ 81,30 inkl. USt.
Nur noch 1 Stück verfügbar Nur noch 1 Stück verfügbar
Lieferung: zwischen 2021-05-25 und 2021-05-27
Verkauf & Versand: Dodax EU

Beschreibung

Estimating the number of individuals who may see or hear an advertisement and the number of times these individuals will be exposed to the advertisement is a foundation of advertising management. A reach and frequency exposure estimation model is one method that provides this information, which is fundamental to effective media decision making. The main purpose of this study is to explore a new sequential aggregation media exposure model that resolves some inherent limitations and improves accuracy of available non-proprietary media models. To accomplish this purpose, first, seven previously developed exposure distribution models were compared against the newly developed model, the Canonical Sequential Aggregation (CSD). Then, eighteen CSD variations were developed to find out the effects of aggregation order utilizing the same canonical expansion reach formula but different aggregation orders by the size of audience variables and ways of aggregation. In total, twenty-six media exposure distribution models were evaluated against U.S. Web audience behaviors based on 560 tabulated random schedules from 2003 comScore data.

Mitwirkende

Autor:
Kim, Hyo Gyoo

Weitere Informationen

Biografie:
HYO GYOO KIM, Ph D. Studied Department of Advertising at The University of Texas at Austin. Assistant Professor of Department of Advertising & PRs, Dongguk University,Seouk, Korea
Sprache:
Englisch
Seitenanzahl:
224
Medientyp:
Taschenbuch
Verlag:
VDM Verlag Dr. Müller

Stammdaten

Produkttyp :
Taschenbuch
Verpackungsabmessungen:
0.22 x 0.15 x 0.013 m; 0.381 kg
GTIN:
09783639222944
DUIN:
8NARMH8USJK
€ 81,30
Wir nutzen Cookies auf unserer Website, um deinen Besuch effizienter zu gestalten und dir mehr Benutzerfreundlichkeit bieten zu können. Klicke daher bitte auf "Cookies akzeptieren"! Nähere Informationen findest du in unserer Datenschutzerklärung.